[A] global culture is without time. Forever pursuing an elusive present, an artificial and standardised universal culture has no historical background, no developmental rhythm, no sense of time and sequence. Contextless and timeless, this artificial global culture may quarry the past for illustrative purposes or cynically use motifs from particular pasts with eclectic caprice, but it refuses to locate itself in history. Stripped of any sense of development beyond the performative present, and alien to all ideas of "roots", the genuine global culture is fluid, ubiquitous, formless and historically shallow.