Alongside Leonardo and Michelangelo, Rembrandt is one of the three most famous artists ever, with whom the public is on a first-name basis; and the name Rembrandt has lent the cachet of greatness and the grace of familiarity to sell everything from kitchen countertops to whitening toothpaste to fancy hotels in Bangkok and Knightsbridge. No work of Rembrandt's has attained the iconic status of the David or the Mona Lisa; yet Rembrandt seems to rank with the greatest of the great.