I don't mind a good fight on an issue. I like that stuff. I don't mind negative ads. But when the fighting is over meaningless stuff, like "you're-low-energy-because-you-use-big-words-and-don't-hate-anybody-and-I-wear-a-red-hat-that-says-Make-America-Great-Again-because-I-played-a-business-guy-on-TV"? We cheapen the category to the point where we're getting an outcome that is actually a bit dangerous.