We are told that a utilitarian will be apt to make his own particular case an exception to moral rules, and, when under temptation, will see a utility in the breach of a rule, greater than he will see in its observance. But is utility the only creed which is able to furnish us with excuses for evil doing, and means of cheating our own conscience? They are afforded in abundance by all doctrines which recognise as a fact in morals the existence of conflicting considerations; which all doctrines do, that have been believed by sane persons. It is not the fault of any creed, but of the complicated nature of human affairs, that rules of conduct cannot be so framed as to require no exceptions, and that hardly any kind of action can safely be laid down as either always obligatory or always condemnable.
John Stuart Mill
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Doing what is for the good of the people, this must be the truest criterion of right government, in accordance with which the wise and good man will govern the affairs of his subjects. Just as the captain of a ship keeps watch for what is at any moment for the good of the vessel and the sailors, not by writing rules, but by making his science his law, and thus preserves his fellow voyagers, so may not a right government be established in the same way by men who could rule by this principle, making science more powerful than the laws? And whatever the wise rulers do, they can commit no error, so long as they maintain one great principle and by always dispensing absolute justice to them with wisdom and science are able to preserve the citizens and make them better than they were, so far as that is possible.
Plato
Pride in one's work carries with it a determination to accept the demands imposed by that work: in the case of philosophy to follow the argument where it leads, in the case of history to discover what actually happened, in the case of literature to explore to its depths a particular theme. In consequence, this sort of pride demands freedom: it has to be laid low in any authoritarian State. The historian, in such a system, has to conform to official interpretations of the past, the philosopher to dogmas, the writer to stereotypes of human action, the craftsman to "production-schedules.” More subtly, attempts are made to lay pride low in a consumer's society: the film-director, the novelist, the craftsman are called upon to produce "what will sell” at whatever cost to their pride in workmanship.
John Passmore
Frank sincerity is a quality much extolled among men and pleasing to every one, while simulation, on the contrary, is detested and condemned. Yet for a man's self, simulation is of the two by far the more useful; sincerity tending rather to the interest of others. But since it cannot be denied that it is not a fine thing to deceive, I would commend him whose conduct is as a rule open and straightforward, and who uses simulation only in matters of the gravest importance and such as very seldom occur; for in this way he will gain a name for honesty and sincerity, and with it the advantages attaching to these qualities. At the same time, when, in any extreme emergency, he resorts to simulation, he will draw all the greater advantage from it, because from his reputation for plain dealing his artifice will blind men more.
Francesco Guicciardini