Politics was a struggle for power, in its purest and simplest terms. If the voters were lucky, the winner would go on to improve their lot, because he would need their votes next time. Or because he enjoyed being popular. But issues were irrelevant. Always had been, probably. Once the age of mass communications arrived, presidents became entertainers, celebrities, if they were smart. FDR used his fireside chats; Kennedy had allowed spontaneous questions at press conferences, relying on wit and charm. Reagan knew from the films exactly how a president should behave, and he had exactly enough acting talent to bring it off. In that sense, he was the first modern president.