A failed 2000 bid for president gave rise to a successful run at the Republican nomination eight years later. In those campaigns, McCain became known for his openness with voters and the press. He thrived in town hall settings, and New Hampshire would kick-start his first bid for the White House and revive his sagging hopes in 2008 after his campaign had been left for dead. McCain's controversial choice of Alaska's then-governor, Sarah Palin, as his running mate, in many ways may have opened the door for a candidate like Trump. Palin never seemed to mesh with McCain's more reserved, traditional style, and her hits on the media and giddiness in attacking Obama and others in personal terms seemed to presage a candidate like Trump. So, it was no surprise when Palin endorsed the billionaire businessman during the 2016 cycle.