They are alive, but they are not engaged in the project of their own lives. No one has ever taught them otherwise. Why aren't we offered any existential training? Because one of society's unacknowledged goals is to minimize existential thought. A company making widgets doesn't want you to wonder about the meaningfulness of its widget. It wants you to be attracted by the widget's design and to buy two of them. (Eric Maisel)

They are alive, but they are not engaged in the project of their own lives. No one has ever taught them otherwise. Why aren't we offered any existential training? Because one of society's unacknowledged goals is to minimize existential thought. A company making widgets doesn't want you to wonder about the meaningfulness of its widget. It wants you to be attracted by the widget's design and to buy two of them.

Eric Maisel

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buy company existential lives making project teach thought wonder meaningfulness

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