We must stop thinking primarily in terms of "money” and "business” - both artificial things-and begin to think increasingly in terms of the actual resources and products on which "money” and "business” are based. In terms of these, of the human beings to whom they are to be distributed, and of the cognate human values which make the accidents of life and consciousness worth enduring. (H. P. Lovecraft)

We must stop thinking primarily in terms of "money” and "business” - both artificial things-and begin to think increasingly in terms of the actual resources and products on which "money” and "business” are based. In terms of these, of the human beings to whom they are to be distributed, and of the cognate human values which make the accidents of life and consciousness worth enduring.

H. P. Lovecraft

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actual based begin business cognate consciousness enduring human life money stop thinking think worth

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