I've got a brilliant new strategy, which is to make so many gaffes that nobody knows which one to concentrate on. They cease to be newsworthy, you completely out-general the media in that way, and they despair. You shell them, you pepper the media... you've got to pepper their positions with so many gaffes that they're confused. It's like a helicopter throwing out chaff, and then you steal on quietly and drop your depth charges wherever you want to drop them. (Boris Johnson)

I've got a brilliant new strategy, which is to make so many gaffes that nobody knows which one to concentrate on. They cease to be newsworthy, you completely out-general the media in that way, and they despair. You shell them, you pepper the media... you've got to pepper their positions with so many gaffes that they're confused. It's like a helicopter throwing out chaff, and then you steal on quietly and drop your depth charges wherever you want to drop them.

Boris Johnson

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brilliant cease chaff concentrate depth despair drop media nobody pepper shell steal strategy throwing way helicopter

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