The mass-man has very little spare time, does not live a life that appertains to a whole, does not want to exert himself except for some concrete aim which can be expressed in terms of utility; he will not wait patiently while things ripen; everything for him must provide some immediate gratification; and even his mental life must minister to his fleeting pleasures. That is why the essay has become the customary form of literature, why newspapers are taking the place of books... People read quickly and cursorily.