It's important to recognize the class origins of this project, which occurred in the 1970s when the capitalist class was in a great deal of difficulty, workers were well organized and were beginning to push back. Like any ruling class, they needed ruling ideas. So, the ruling ideas were that freedom of the market, privatization, entrepreneurialism of the self, individual liberty and all the rest of it should be the ruling ideas of a new social order, and that was the order that got implemented in the 1980s and 1990s.