I think that with all the emphasis on achievement, careers and competitiveness, science education has become - with notable bright spots to be sure - a joyless, alienating and frustrating experience for millions and millions of kids. There are those science-fair-winner types and then there's the rest of the class, not grooving on the material and hence, they find out, doomed to mediocre futures. Seems like ambivalence and hostility aren't such surprising responses to such a message. ... I think things might go better if the narrative of our scientific understandings of nature - what some are calling "Big History" - were told early and often, capturing the interest and imagination of students from a young age. They might then be eager to learn the problem-solving, evidence-based process of scientific inquiry that has led to these understandings.