In this era of ubiquitous information, complexity, and intense scrutiny, it is becoming routine to respond to reports of character flaws in business, athletics, and politics with an indifferent shrug and a "Yes, but..." It's becoming easier to rationalize a lack of character by emphasizing accomplishments, as though this were a binary choice. It's becoming commonplace that character flaws are greeted with skepticism. In this environment, character matters even more. Building teams requires bringing together individuals with the right credentials, commitment, and character. A lack of any one of these will eventually mean trouble. Our teams- both leaders and followers- will and should be judged not only by what they accomplish but also by how. Neither leading nor following will be effective if personal interactions and beliefs are considered mere differences in perception. Rather, both leading and following require conviction and character.