[T]he [Conservative] party has to do two things. It has not only to propose policies which derive from principles, it has also to create a pork-barrel interest which will persuade groups of electors severally and in detail that they would gain financially from a Conservative government. Secondly, as beneficiary of the public's dislike of the euro, it has to avoid giving offence to electors who agree with it on this issue only and at the same time has to respond to the culture of political mistrust which is the most important feature of the present situation – more important, probably, than hostility to the euro, because it strikes at the new era of sincerity and good feelings of which Mr Blair and Mr Ashdown have been the leaders.