In 1957, James Vicary, a market researcher, conducted a six week test in a New Jersey movie theatre. A high-speed projector repeatedly and subliminally flashed the slogans ‘drink Coke' and ‘eat popcorn' over the film. I thought I'd make my own cinema ad to try something similar. According to Vicary, popcorn sales went up by 57.5% and Coke sales by 18.1%... Whether Vicary's results were due to the subliminals can never be shown and the experiment has become shrouded in urban myth. This is the Genesis Cinema in East London, which kindly agreed to include our ad amongst the trailers for a screening of Ocean's Twelve, a carefully chosen film which, if the ad works, the audience will not be able to remember. Not a bad thing.
Derren BrownRelated topics
able audience bad chosen coke drink due east eat experiment film genesis went include jersey kindly london market myth projector researcher screening show similar six something test theatre thing thought try twelve vicary week movie works james cinema popcorn salesRelated quotes
Blue Velvet contains scenes of such raw emotional energy that it's easy to understand why some critics have hailed it as a masterpiece. A film this painful and wounding has to be given special consideration. And yet those scenes of stark sexual despair are the tipoff to what's wrong with the movie. They're so strong that they deserve to be in a movie that is sincere, honest and true. But Blue Velvet surrounds them with a story that's marred by sophomoric satire and cheap shots. The director is either denying the strength of his material or trying to defuse it by pretending it's all part of a campy in-joke. ... What's worse? Slapping somebody around, or standing back and finding the whole thing funny?
Roger Ebert
I made the statement years ago which is often quoted that 80 percent of life is showing up. People used to always say to me that they wanted to write a play, they wanted to write a movie, they wanted to write a novel, and the couple of people that did it were 80 percent of the way to having something happen. All the other people struck out without ever getting that pack. They couldn't do it, that's why they don't accomplish a thing, they don't do the thing, so once you do it, if you actually write your film script, or write your novel, you are more than half way towards something good happening. So that I was say [sic] my biggest life lesson that has worked. All others have failed me.
Woody Allen
God has permitted and does permit us to be shaken by adversity. Difficult times lie ahead. We will be greatly tested. We have to take this warning seriously and live spiritually... Many saints would have loved to have lived in our times and have had our chance to struggle for Christ... Our struggle matters because it is not a struggle against an Ali Pasha, or a Hitler and a Mussolini, but a struggle against the devil himself. For this reason, our wages will be heavenly... The saints will become more holy and the vile will become more vile. Yet I feel great consolation inside. This is only a storm; like past storms, it will pass. May the Good God take evil and turn it into good. Amen.
Paisios of Mount Athos
In recent years there has been increased interest in the effects of internal communication on decision processes. A number of hypotheses relating the bias in information to the final decision have been proposed. In this paper we discuss two laboratory experiments which were designed to test two such hypotheses. The first experiment tests the hypothesis that cost and sales estimations are made with the implicit assumption that a biased pay-off structure exists. The second experiment tests explicitly the effects of biased and unbiased pay-off structures on estimation within an organization. An analysis of the data for the two experiments is made and some implications for further research are drawn from the results.
James G. March
If you were to take a plastic bag and place it inside a large bowl, and then, using a wooden spoon, stir the bag around, you could use the expression 'a mixed bag' to describe what you had in front of you, but you would not be using the expression in the same way I am about to use it now. Although 'a mixed bag' sometimes refers to a plastic bag that has been stirred in a bowl, more often, it is used to describe a situation that has both good parts and bad parts. An afternoon movie theater, for example, would be a mixed bag if your favorite movie were showing, but if you had to eat gravel instead of popcorn. A trip to the zoo would be a very mixed bag if the weather were beautiful, but all the man and woman-eating lions were running around loose.
Daniel Handler
