...the perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior. (Kenneth Boulding)

...the perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior.

Kenneth Boulding

Related topics

behavior driving fear force gain hope loss maximization perception potential profit survival profits

Related quotes

The family only represents one aspect, however important an aspect, of a human being's functions and activities. A life is beautiful and ideal or the reverse, only when we have taken into our consideration the social as well as the family relationship.

Havelock Ellis

You cannot hope to build a better world without improving the individuals. To that end each of us must work for his own improvement, and at the same time share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be most useful.

Marie Curie

We have come out of the time when obedience, the acceptance of discipline, intelligent courage and resolution were most important, into that more difficult time when it is a man's duty to understand his world rather than simply fight for it.

Ernest Hemingway

We cannot continue to rely only on our military in order to achieve the national security objectives that we've set. We've got to have a civilian national security force that's just as powerful, just as strong, just as well-funded.

Barack Obama

I am so excited to let fans in on how important my relationship with my family is to me. I hope to motivate mothers and daughters to build lifetimes of memories together and inspire kids around the world to live their dreams.

Miley Cyrus