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Kenneth Boulding - ...the perception of potential...

...the perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior. (Kenneth Boulding)

...the perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior.

Kenneth Boulding

Related topics

behavior driving fear force gain hope loss maximization perception potential profit survival profits

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