[The theory of the firm] is exactly analogous to the analysis of the reactions of a consumer by means of indifferent curves. Indeed, a consumer is merely a ‘firm' whose product is ‘utility'. (Kenneth Boulding)

[The theory of the firm] is exactly analogous to the analysis of the reactions of a consumer by means of indifferent curves. Indeed, a consumer is merely a ‘firm' whose product is ‘utility'.

Kenneth Boulding

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analysis consumer firm indifferent product theory utility means

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