No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway. (William Bernbach)

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

William Bernbach

Related topics

advantage apart fall matter product gimmick

Related quotes

Markets will rise and fall, but this is the United States of America. No matter what some agency may say, we've always been and always will be a triple A country. View quote
Barack Obama
Focused will is incredible. If you have a dream and you don't give up no matter what obstacles come up, then life's problems will fall away and you will get what you want. It happens. It works. View quote
Yanni
Even during the worst hardships, when the other things in our lives seem to fall apart, we can still find peace in the eternal love of God. View quote
Armstrong Williams
I do not believe in a fate that will fall on us no matter what we do. I do believe in a fate that will fall on us if we do nothing. View quote
Ronald Reagan
A face that is really lovely in repose can fall apart if, when its owner stars to talk, she distorts every feature. View quote
Loretta Young