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William Bernbach - There is no such thing as a good or...
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past. (William Bernbach)

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

William Bernbach

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bad good isolation moment past research thing trap

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