India may be the soul of world cricket, but IPL is its commercial heart. Just as 'Who Wants to be a Millionaire' changed the ground rules for quiz shows by injecting a massive dose of money into the equation, IPL has changed the dynamics of the cricket economy. (Vikas Swarup)

India may be the soul of world cricket, but IPL is its commercial heart. Just as 'Who Wants to be a Millionaire' changed the ground rules for quiz shows by injecting a massive dose of money into the equation, IPL has changed the dynamics of the cricket economy.

Vikas Swarup

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commercial dynamics equation ground heart money quiz soul world rules

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