Warning: Undefined array key "visitor_referer_type" in /var/www/vhosts/wordinf.com/core/app/libraries/Core.php on line 98 Simon Mainwaring - Brands must empower their community...
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.