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The keys to brand success are self-definition, transparency, authenticity and accountability.
Simon Mainwaring
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authenticity
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Related quotes
What's money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.
Bob Dylan
We must believe in luck. For how else can we explain the success of those we don't like?
Jean Cocteau
Success is often achieved by those who don't know that failure is inevitable.
Coco Chanel
The most important single ingredient in the formula of success is knowing how to get along with people.
Theodore Roosevelt
Failure is the condiment that gives success its flavor.
Truman Capote