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Rosser Reeves - You must make the product interesting,...
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand. (Rosser Reeves)

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

Rosser Reeves

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different product yet today

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