Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate. (Paul Rand)

Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.

Related topics

asymmetry computer design dynamic good graphic intuition invention symmetry system mondrian gestalt

Related quotes

The best way to prepare to be a programmer is to write programs, and to study great programs that other people have written. In my case, I went to the garbage cans at the Computer Science Center and fished out listings of their operating system.

Bill Gates

Every step and every movement of the multitude, even in what are termed enlightened ages, are made with equal blindness to the future; and nations stumble upon establishments, which are indeed the result of human action, but not the execution of any human design.

Adam Ferguson

Of course, we need not be surprised if artistic excellence goes unrecognized on account of being unknown; but there should be the greatest indignation when, as often, good judges are flattered by the charm of social entertainments into an approbation which is a mere a pretence.

Vitruvius

There is much of economic theory which is pursued for no better reason than its intellectual attraction; it is a good game. We have no reason to be ashamed of that, since the same would hold for many branches of pure mathematics.

John Hicks

There are three classes of intellects one which comprehends by itself another which appreciates what others comprehend and a third which neither comprehends by itself nor by the showing of others the first is the most excellent, the second is good, the third is useless.

Niccolò Machiavelli