Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'
Nirmalya KumarRelated topics
attachment branding chinese customer desirable emotional friendly identity low loyalty score striking trustRelated quotes
I have this fantasy that in future negotiations over climate change - instead of going into that room and saying, 'I'm defending Chinese interests,' or 'I'm defending Australian interests' - there will also be an identity inside of each of the negotiators thinking, 'I'm also defending human interests.'
David Christian
Whether we're socially indoctrinated to do it or whether it's some other part of the biological imperative, there is emotional attachment that grows specifically around sex. That's how personal relationships are made. If sex were only a simple function, it could be disposed of and not thought of. And you and I both know that's just not true.
Joshua Jackson
The theory of repeated games is able to account for phenomena such as altruism, cooperation, trust, loyalty, revenge, threats (self-destructive or otherwise) – phenomena that may at first seem irrational – in terms of the "selfish” utility-maximizing paradigm of game theory and neoclassical economics.
Robert Aumann
