Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.' (Nirmalya Kumar)

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

Nirmalya Kumar

Related topics

attachment branding chinese customer desirable emotional friendly identity low loyalty score striking trust

Related quotes

In Chinese culture, it wouldn't occur to kids to question or talk back to their parents. In American culture, kids in books, TV shows and movies constantly score points with their snappy back talk. Typically, it's the parents who need to be taught a life lesson - by their children.

Amy Chua

I have this fantasy that in future negotiations over climate change - instead of going into that room and saying, 'I'm defending Chinese interests,' or 'I'm defending Australian interests' - there will also be an identity inside of each of the negotiators thinking, 'I'm also defending human interests.'

David Christian

Whether we're socially indoctrinated to do it or whether it's some other part of the biological imperative, there is emotional attachment that grows specifically around sex. That's how personal relationships are made. If sex were only a simple function, it could be disposed of and not thought of. And you and I both know that's just not true.

Joshua Jackson

The theory of repeated games is able to account for phenomena such as altruism, cooperation, trust, loyalty, revenge, threats (self-destructive or otherwise) – phenomena that may at ﬁrst seem irrational – in terms of the "selﬁsh” utility-maximizing paradigm of game theory and neoclassical economics.

Robert Aumann

The mountain reminds one of an upturned earthenware bowl, the glazing a little bluish at times, but sometimes like gold-rimmed transparent Chinese porcelain, especially if the sun is low in the west over the sea, because then the rays play on the glacier in two directions.

Halldór Laxness