Ponzi and all of his successors tap into a fundamental part of human nature. One part of our brain tells us this is too good to be true. The other side tells us this is too good to miss. The key to any con is getting a mark to tip to the too-good-to-miss side. (Mitchell Zuckoff)

Ponzi and all of his successors tap into a fundamental part of human nature. One part of our brain tells us this is too good to be true. The other side tells us this is too good to miss. The key to any con is getting a mark to tip to the too-good-to-miss side.

Mitchell Zuckoff

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brain con fundamental getting good human key mark miss nature side tap tip ponzi

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