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Mitch Lasky - Free-to-play isn't a business model....
Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee. (Mitch Lasky)

Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.

Mitch Lasky

Related topics

business charge fee game hump marketing model people rid strategy trying way friction upfront

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