Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee. (Mitch Lasky)

Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.

Mitch Lasky

Related topics

business charge fee game hump marketing model people rid strategy trying way friction upfront

Related quotes

The way people in democracies think of the government as something different from themselves is a real handicap. And, of course, sometimes the government confirms their opinion.

Lewis Mumford

For goodness sake, will they hear, will white people hear what we are trying to say? Please, all we are asking you to do is to recognize that we are humans, too.

Desmond Tutu

I'm not going to change the way I look or the way I feel to conform to anything. I've always been a freak. So I've been a freak all my life and I have to live with that, you know. I'm one of those people.

John Lennon

The people currently in charge have forgotten the first principle of an open society, namely that we may be wrong and that there has to be free discussion. That it's possible to be opposed to the policies without being unpatriotic.

George Soros

In science one tries to tell people, in such a way as to be understood by everyone, something that no one ever knew before. But in the case of poetry, it's the exact opposite!

Paul Dirac