Touching on universality is an important part of effective storytelling, but the problem with cliches is that they are tired and dull. And that's where writers must try to be artful. (Miguel Syjuco)

Touching on universality is an important part of effective storytelling, but the problem with cliches is that they are tired and dull. And that's where writers must try to be artful.

Miguel Syjuco

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effective problem touching try universality storytelling

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