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Michael Schudson - The effectiveness of advertising...

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment. (Michael Schudson)

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

Related topics

advertising amount effectiveness environment information kind product

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