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Maurice Saatchi - When a company owns one precise...
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience. (Maurice Saatchi)

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

Maurice Saatchi

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brand company context distinction everything experience mind product service should thought

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