'TV Guide' is smart to aim toward women. More women will go there to find out what's on - just like when guys won't ask for directions, a woman will break out the map. (Kate Flannery)

'TV Guide' is smart to aim toward women. More women will go there to find out what's on - just like when guys won't ask for directions, a woman will break out the map.

Kate Flannery

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aim ask break find guide women map smart woman directions guys

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