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James Surowiecki - The paradox of Steve Jobs's career...

The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted. (James Surowiecki)

The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.

James Surowiecki

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career interest listening market paradox research sense steve yet

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