I wanted control over the merchandising, the actual packaging of the product. That was a big factor. The only way for me to exercise control on all those levels was to start my own label. (Helen Reddy)

I wanted control over the merchandising, the actual packaging of the product. That was a big factor. The only way for me to exercise control on all those levels was to start my own label.

Helen Reddy

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actual big control exercise factor label merchandising product start way packaging

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