If a company has acted badly, people want to punish it - not in order to deter future misconduct, but simply because they're outraged. And the more outraged they are, the more punishment they want to inflict. (Cass Sunstein)

If a company has acted badly, people want to punish it - not in order to deter future misconduct, but simply because they're outraged. And the more outraged they are, the more punishment they want to inflict.

Cass Sunstein

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