The NBA and NHL have different agendas: The NBA is much more protective of its players and its brand; the NHL has less to lose, and it's in their best interest to generate buzz any way they can. (Bill Simmons)

The NBA and NHL have different agendas: The NBA is much more protective of its players and its brand; the NHL has less to lose, and it's in their best interest to generate buzz any way they can.

Bill Simmons

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best brand buzz different interest less lose protective way nhl

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