After 'Punk'd,' my company Katalyst did a deal with AOL to produce short-form content for the Web. At that time it was a different game. If you got front-page coverage on any popular website, you could probably get a push. (Ashton Kutcher)

After 'Punk'd,' my company Katalyst did a deal with AOL to produce short-form content for the Web. At that time it was a different game. If you got front-page coverage on any popular website, you could probably get a push.

Ashton Kutcher

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company content deal different game popular produce push time web coverage front-page katalyst website

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