The idea that work is something apportioned out by men leaves people discontent with their portion and dubious about whether work is a good thing at all. ... The ancient injunction to labor fades when we regard our work as cut out for us by men, who, by present dogma, are no better than ourselves. That curious modern hypostatization "service” is often called in to substitute for the now incomprehensible doctrine of vocation. It tries to secure subordination by hypothesizing something larger than the self, which turns out, however, to be only a multitude of selfish selves. The familiar change from quality to quantity may again be noted; one serves not the higher part of the self (this entails hierarchy) ... but merely consumer demand. And who admires those at the top of a hierarchy of consumption? Man as a consuming animal is thus seen to be not enough.