Modern publication wishes to minimize discussion. ... Phrases ... are carefully chosen not to stimulate reflection, but to evoke stock responses of approbation or disapprobation. Headlines and advertising teem with them, and we seem to approach a point at which failure to make the stock response is regarded as faintly treasonable. (Richard Weaver)

Modern publication wishes to minimize discussion. ... Phrases ... are carefully chosen not to stimulate reflection, but to evoke stock responses of approbation or disapprobation. Headlines and advertising teem with them, and we seem to approach a point at which failure to make the stock response is regarded as faintly treasonable.

Richard Weaver

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advertising approach approbation chosen disapprobation discussion failure modern point publication reflection response stock headlines

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