Mass communications analysts concentrate on "who sends what information, for what purposes, through what channels, to which people, with what effect”. The information profession is more interested in "who seeks what information, for what purposes, through what channels, from which people and sources, with what success”. (Brian Campbell Vickery)

Mass communications analysts concentrate on "who sends what information, for what purposes, through what channels, to which people, with what effect”. The information profession is more interested in "who seeks what information, for what purposes, through what channels, from which people and sources, with what success”.

Brian Campbell Vickery

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concentrate effect information mass people profession success communications channels

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