If by motivation we mean whatever it is that causes someone to follow a particular course of action, then every action is motivated - by definition. But in most human behavior the relation between motives and action is not simple; it is mediated by a whole chain of events and surrounding conditions. We observe a man scratching his arm. His motive (or goal)? To relieve an itch. (Herbert Simon)

If by motivation we mean whatever it is that causes someone to follow a particular course of action, then every action is motivated - by definition. But in most human behavior the relation between motives and action is not simple; it is mediated by a whole chain of events and surrounding conditions. We observe a man scratching his arm. His motive (or goal)? To relieve an itch.

Herbert Simon

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