Despite the roar of voices wanting to equate strategy with ambition, leadership, "vision,” planning, or the economic logic of competition, strategy is none of these. The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors. (Richard Rumelt)

Despite the roar of voices wanting to equate strategy with ambition, leadership, "vision,” planning, or the economic logic of competition, strategy is none of these. The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors.

Richard Rumelt

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