Rekha fashioned herself as an actress with a signature look very different from her early years as a struggling actress. This transformation was often referred to as as that of an ugly duckling. In interviews and film magazines Rekha claimed that she had achieved this by changing her lifestyle, healthy eating practices, and doing yoga. Soon she had inspired a whole fashion trend and had film magazines raving about her affair with Amitab Bachhan. Such publicity added to her image as a symbol of seduction and glamour. She was seen as a woman who could challenge patriarchal norms by remaining single and being famous.