Entities other than Brahman can be objects of such cognitions of the nature of joy only to a finite extent and for limited duration. But Brahman is such that cognizing of him is an infinite and abiding joy. It is for this reason that the shruti [scripture] says, `Brahman is bliss' (Taittitriya Upanishad II.6.) Since the form of cognition as joy is determined by its object, Brahman itself is joy.