Even ten years back, Indian film producers may not have thought of this scale, as there is a business logic to this new model aided by neo-liberal economic policies; when films are available on DVDs alongside Internet-based web interface, the first two weeks box-office collections make all the difference. (Rajinikanth)

Even ten years back, Indian film producers may not have thought of this scale, as there is a business logic to this new model aided by neo-liberal economic policies; when films are available on DVDs alongside Internet-based web interface, the first two weeks box-office collections make all the difference.

Rajinikanth

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business difference film model ten thought web years box-office interface

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