the hegemony of immaterial labor does, though, tend to change the conditions of work. Consider, for example, the transformation of the working day in the immaterial paradigm, that is the increasingly indefinite division between work time and leisure time. In the industrial paradigm workers produced almost exlusively during the hours in the factory. When production is aimed at solving a problem, however, or creating and idea or a relationship, work time tends to expand to entire time of life. And idea or image comes to you not only in the office but also in the shower or in your dreams.