Towards the close of the eighteenth century, Johann Gottfried Herder boldly proclaimed this idea, asserting that each age and every people embody ideals and capacities peculiar to themselves, thus allowing a fuller and more complete expression of the multiform potentialities of humankind than could otherwise occur. Herder expressly denied that one people or civilization was better than another. They were just different, in the same way that the German language was different from the French.