The market universe is composed of two types of oceans: red oceans and blue oceans. Red oceans are all the industries in existence today; they are increasingly characterized by intense competition. Blue oceans are all the industries not in existence today; they are untouched and uncontested. To prosper in the future, companies need to go beyond competing; they need to create blue oceans. The issue is how to do so.
W. Chan KimRelated topics
beyond future market need red todayRelated quotes
When we look to presumed sources of origin for competing evolutionary explanations of the giraffe's long neck, we find either nothing at all, or only the shortest of speculative conjectures. Length, of course, need not correspond with importance. Garrulous old Polonius, in a rare moment of clarity, reminded us that "brevity is the soul of wit" (and then immediately vitiated his wise observation with a flood of woolly words about Hamlet's Madness.)
Stephen Jay Gould
I love to read the dedications of old books written in monarchies-for they invariably honor some (usually insignificant) knight or duke with fulsome words of sycophantic insincerity, praising him as the light of the universe (in hopes, no doubt, for a few ducats to support future work); this old practice makes me feel like such an honest and upright man, by comparison, when I put a positive spin, perhaps ever so slightly exaggerated, on a grant proposal.
Stephen Jay Gould
In those days you didn't have to deal with the black market. You could go to your physician and just say, 'Listen, I want to gain some weight, and I want to take something.' Then the physician would say, 'Do it six weeks before competition, then it will be safe.' And that's what you would do. The dosage that was taken then versus taken now is not even 10 percent. It's probably 5 percent.
Arnold Schwarzenegger
The existing and long-standing use of the word 'evolution' in our state's textbooks has not adversely affected Georgians' belief in the omnipotence of God as creator of the universe, There can be no incompatibility between Christian faith and proven facts concerning geology, biology, and astronomy. There is no need to teach that stars can fall out of the sky and land on a flat Earth in order to defend our religious faith.
Jimmy Carter
Suppose aliens invade the earth and threaten to obliterate it in a year's time unless human beings can find the Ramsey number for red five and blue five. We could marshal the world's best minds and fastest computers, and within a year we could probably calculate the value. If the aliens demanded the Ramsey number for red six and blue six, however, we would have no choice but to launch a preemptive attack.
Paul Erdős
