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W. Chan Kim - Value innovation requires companies to...

Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers. The simultaneous pursuit of differentiation and low cost. (W. Chan Kim)

Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers. The simultaneous pursuit of differentiation and low cost.

W. Chan Kim

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achieving cost differentiation innovation leap low orient pursuit system value

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