The study of such words as work, labour, trade, employ, occupy, play, leisure, time, hours, means, self-respect, in all their derivatives and compounds in sociologically significant contexts during the last twenty years would be quite enlightening. So would the study of words particularly associated with the dress, occupations, and ambitions of women, or the language of advertising, especially of quackery, entertainments, food, drink, or of political movements and propaganda. (John Rupert Firth)

The study of such words as work, labour, trade, employ, occupy, play, leisure, time, hours, means, self-respect, in all their derivatives and compounds in sociologically significant contexts during the last twenty years would be quite enlightening. So would the study of words particularly associated with the dress, occupations, and ambitions of women, or the language of advertising, especially of quackery, entertainments, food, drink, or of political movements and propaganda.

John Rupert Firth

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dress drink employ food women hours language last leisure play propaganda quite significant study time trade twenty work means words years labour

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