![[Television, radio, and magazines] are so designed as to make thinking seem unnecessary (though this is only an appearance). The packaging of intellectual positions and views is one of the most active enterprises of some of the best minds of our day. The viewer of television, the listener to radio, the reader of magazines, is presented with a whole complex of elements-all the way from ingenious rhetoric to carefully selected data and statistics-to make it easy for him to "make up his own mind” with the minimum of difficulty and effort. But the packaging is often done so effectively that the viewer, listener, or reader does not make up his own mind at all. Instead, he inserts a packaged opinion into his mind, somewhat like inserting a cassette into a cassette player. He then pushes a button and "plays back” the opinion whenever it seems appropriate to do so. He has performed acceptably without having had to think. (Mortimer Adler)](https://cdn.quotesdtb.com/img/quotes_images_webp/28/mortimer-adler-active-appearance-943028.webp)
[Television, radio, and magazines] are so designed as to make thinking seem unnecessary (though this is only an appearance). The packaging of intellectual positions and views is one of the most active enterprises of some of the best minds of our day. The viewer of television, the listener to radio, the reader of magazines, is presented with a whole complex of elements-all the way from ingenious rhetoric to carefully selected data and statistics-to make it easy for him to "make up his own mind” with the minimum of difficulty and effort. But the packaging is often done so effectively that the viewer, listener, or reader does not make up his own mind at all. Instead, he inserts a packaged opinion into his mind, somewhat like inserting a cassette into a cassette player. He then pushes a button and "plays back” the opinion whenever it seems appropriate to do so. He has performed acceptably without having had to think.
Mortimer AdlerRelated topics
active appearance appropriate best button complex datum day difficulty done easy effort having inserting intellectual listener mind minimum opinion player reader rhetoric somewhat thinking think viewer way packaging cassette television radioRelated quotes
As in the case of the individual, not all the information which is available to the race at one time is accessible without special effort. There is a well-known tendency of libraries to become clogged by their own volume; of the sciences to develop such a degree of specialization that the expert is often illiterate outside his own minute specialty. Dr. Vannevar Bush has suggested the use of mechanical aids for the searching through vast bodies of material. These probably have their uses, but they are limited by the impossibility of classifying a book under an unfamiliar heading unless some particular person has already recognized the relevance of that heading for that particular book. In the case where two subjects have the same technique and intellectual content but belong to widely separated fields, this still requires some individual with an almost Leibnizian catholicity of interest.
Norbert Wiener
But it is unnecessary for me to do more than mention a few of the representative forms of recreation. We all know that their name is legion, and that different tastes require different activities. I am not trying to recommend one above another, but I am trying to point out the national value which would accrue if there were an organized, instructed, and persistent effort to bring these benefits to the people at large. It can not be that our country is making a great outlay for playgrounds in our schools, for athletic fields in our colleges, for baseball fields in our cities, for recreation parks in our metropolitan districts, for State and national forest reservations, unless these all represent an opportunity for a real betterment of the life of the people. These are typically American in all their aspects. They minister directly to the welfare of all our inhabitants.
Calvin Coolidge
There are today an increasing number of people whose awareness is, in the strict sense of the phrase, without a focus; and the techniques which have transformed the framework of daily life for such people at such a prodigious pace – I am thinking particularly of the cinema and the radio – are making a most powerful contribution towards this defocalizing process. ... The human creature under normal conditions finds his bearings in relation to other people, and also to physical objects, that are not only close to him in space but also linked to him by a feeling of intimacy. Of this feeling of intimacy, I would say that in itself it tends to create a focus for human awareness. One might go farther and speak of a kind of constellation, at once material and spiritual, which under normal conditions assembles itself around each human being. ... This kind of constellation around the individual life is, in a great many countries, in process of dissolution.
Gabriel Marcel
We must make popular government responsible for the betterment both of the individual and of society at large. Let me repeat once more that, while such responsible governmental action is an absolutely necessary thing to achieve our purpose, yet it will be worse than useless if it is not accompanied by a serious effort on the part of the individuals composing the community thus to achieve each for himself a higher standard of individual betterment, not merely material but spiritual and intellectual. In other words, our democracy depends on individual improvement just as much as upon collective effort to achieve our common social improvement. The most serious troubles of the present day are unquestionably due in large part to lack of efficient govern-mental action, and cannot be remedied without such action; but neither can any remedy permanently avail unless back of it stands a high general character of individual citizenship.
Theodore Roosevelt
Today the percentage of female judges, college professors and detectives seen on television is a pretty good reflection of the actual world. (In the case of judges, I wouldn't be shocked to find out the number on television exceeds the number in real life - what is it about those black robes that makes us think ovaries?)
But merely thrusting more women into more prestigious on-screen jobs doesn't necessarily make the working world a better place for women. If you were to show people images of two real-life professionals, one a man, one a woman, and ask them to rate their competence knowing nothing but job and gender - I bet people still give the guys the edge.
It's not television's fault, exactly. But television can help fix the problem. Not by writing women into better professions, but by more accurately showing them as complex people contending with the sort of snide, generous, ambitious, incompetent, sad and hilarious co-workers who populate real workplaces.
Jane Espenson
